How Much Do You Love Your Baby?

Most businesses know how to market their products, but there are a large number of businesses that are leaving a lot of money on the table because of their inability to recognize the differences between men and women and take advantage of those differences. Good salespeople know how to play to their customer’s weaknesses. A good car salesman will tell a guy how fast the car accelerates from 0-60, how much horsepower it has, and how big a body will fit in the trunk. The same car salesman will tell a woman how many cup holders there are, point out the heated steering wheel, and then tell her about the 12 airbags that she’ll need when her husband goes from 0-60 in 2.3 seconds. This is the kind of smart selling that other businesses should take advantage of. One product that is totally missing the boat on this concept is baby strollers. What is a baby stroller? It’s a car for your precious newborn. I’m picturing this….
Stroller Salesman: Hello folks! What brings you into Stroller World?
Wife: Uhmm, we’re looking for a stroller.
Stroller Salesman: Well you came to the right place. It’s good to see a couple that cares about their baby’s safety.
(This is where the stroller salesman will grab the attention of the wife with some alarming statistic that no one will ever think to disprove.)
Here at Stroller World all of our models are safety tested and are 73% less likely to be involved in a life threatening head on collision with a recreational vehicle. Is safety important to you?
Wife: Well yeah, of course it is.
Stroller Salesman: That’s great! I could tell you two were good parents the minute you walked in the door.
At this point the wife is hooked but the husband is starting to fade. This is where the salesman starts pointing out how well the stroller handles in rough terrain. A product demonstration can seal the deal. The stroller store should have a 12 ft strip of mud, rocks, and tall grass set up in the middle of the store. Let the husband try to push a regular stroller through the 12 ft strip (and by regular stroller I mean one with wheels half the size of any other stroller). The stroller should be packed full of left over lunch meat beneath the baby blanket. After the stroller gets stuck the salesman will release a small mountain lion that hasn’t eaten in 2 days.
Two hours later, after the financing has been worked out, the parents leave with their brand new $6500 baby transporter equipped with air conditioning, side impact airbags and 4 wheel drive. Others will tell them that they paid way too much but they’ll know that those people just don’t love their babies as much as they do. And how will they know? Because the owner’s manual will say so.